The Opportunity for Restaurant SEO

• Being found at the top of search engines like Google and Bing means you’ll drive more new traffic and customers to your website.
• Search engine optimisation is so effective because people are telling you exactly what they are looking for, exactly when they want it. You can target people throughout the buying cycle from the initial research stage when they search for generic “what is” and “how to” keywords through to buying keywords including ”best”, “prices”, “compare” and the all essential “book” or “order”.
• Google Algorithm updates like Panda, Penguin and Hummingbird have changed the way its results are prioritised and now slow poor quality links, high bounce rates and duplicate content are being penalised.
• There is now a major advantage for technically-compliant websites with regularly updated, engaging content to quickly rank ahead of the established competition.
• Your offsite reputation is just as important as your onsite optimisation and continuously growing high quality backlinks from relevant websites, online reviews and brand mentions are critical factors in ranking at the top of the results.
• Appearing on the 1st page of results for competitive keywords may take 3-6 months to achieve but your return on investment (ROI) will greatly improve over time, making SEO one of the most cost effective forms of marketing available to all types of organisation.

The Benefits

SEO has become widely adopted as an effective online marketing strategy. Each SEO campaign’s performance is continuously monitored and tweaked to achieve better results, thus providing one of the best forms of return on investment (ROI) within the digital marketing sphere.

• • ROI – SEO provides trackable and quantifiable results, regardless of whether your website is an ecommerce site taking online food orders or non-ecommerce website. We are able to track nearly every aspect of each campaign’s strategy, from increases in rankings, traffic to conversions.
  • Increased site usability and visibility – SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.
  • Brand awareness – Top position rankings in Google and other search engines result in significantly higher click-through rates. Having your restaurant’s website in the top search positions, ideally on (page one), translates to more exposure for your website / brand, ultimately leading to more business. Plus, being on the first page for your targeted keywords instills trust, since companies on the first page are generally perceived to be more trustworthy or authoritative. The more your website’s pages rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand, thus keeping your brand top of mind.
  • Cost effectiveness – SEO is one of the most cost-effective marketing strategies available, because it targets users who are actively looking for your products or services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling or placing an ad in a magazine or newspaper. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO.

Restaurant SEO Features

• On-page SEO – We identify the keywords you should optimise your website for and how best to apply them to your content. We do a technical audit of your website to help resolve any issues currently preventing your web pages from ranking effectively. We make all necessary technical changes too, you don’t have to lift a finger.
• Off-page SEO – We actively create new high authority and relevant links to your website for you by building relationships with relevant websites and blogs related to your sector and write optimised articles to syndicate via content platforms. This raises awareness of your products and services across the web as well as creating backlinks to your website.
• SEO Metrics – Every client can login to our restaurant SEO dashboard to monitor each campaign. Detailed real-time statistics are provided via the dashboard to allow each client to monitor the progress of each restaurant SEO campaign. Keywords are monitored continuously to identify new quick wins.

What To Expect

• • Keyword phrases for your SEO campaign will be categorised by our traffic light system, this enables us to compare the competition for each phrase. A page one result on Google search is achievable within six months providing the phrase falls within the green category.
  • An amber keyword phrase typically takes more than 6 months to achieve page one results, as these phrases are more competitive.
  • A red phrase is not worth competing for as we deem these keyword phrases too competitive.
  • Once we have completed the keyword research for your business, we will arrange for a meeting, either in person (where possible), or via a Skype call to talk through the keyword research and how it can benefit your business if implemented.
  • If you would like to move forward and purchase an SEO campaign, we will help you select the best keywords for your campaign.
  • Next you will be invited to join our restaurant SEO dashboard, where you will be able to track the performance of each SEO campaign at all times.
  • We do not lock you into any contracts. However, we do advise each SEO campaign runs for a minimum of six month to get the desired results. Depending on the keyword phrase used, quick wins are often achievable well within the six month period.

What We Need From You

• • Please use the form below to send us your website’s address / URL
  • The more keyword phrases a website can be optimised for, the higher the chances of people finding the website in the search results. We therefore aim for a keyword campaign to have a minimum of 3 – 5 keyword phrases. Please let us know how many keyword phrases you would like to have your website optimised for. You can optimise a website for any many keyword phrases as you like, providing they exist, hence doing keyword research to find out.
  • The more information you can provide to us about your business, the better we can devise an SEO strategy for your keyword campaign. For example, what is your business known for, i.e. fine dining, homemade burgers, sustainable fish, organic produce, al fresco dining, steak challenge, private hire, birthday parties etc.